- Have you ever wondered about how shoes were made, and the processes involved?
- Have you ever thought of designing your own shoes and seeing them realized?
- Have you ever dreamed of visiting Italy and experiencing its unique culture first-hand?
If so, this is “the” excursion for you.
 
If so, join me for an adventure you won’t forget. I am shoemaker Ron Donovan and I am the founder of both, THESHOEMAKERSSTUDIO and RONDONOVAN Footwear & Accessories. For years, I have been splitting my time between New York City and Italy, where I produce my collections. Over this time, I have fallen absolutely in love with Le Marche’. It is renowned for its long history of footwear and accessory making and is one of Italy's most beautiful regions.
 
OVERVIEW:
Guided by shoemaker and luxury footwear brand founder Ron Donovan, this two (2) hour presentation provides a rudimentary understanding of the processes, from concept to completion, of shoemaking , and address the basics involved in becoming a footwear designer and starting a footwear related business. Donovan will discuss some of the common mistakes made and how they might be avoided. Following the presentation, there will be a 30 minute Q & A session. 
 
Participants will take away a rudimentary understanding of how to create your own brand identity, how to create a sellable collection, where to find inspiration and how to price and market your line. 
 
Content Covered Includes: 
- A brief history of shoemaking
- Anatomy of the foot as related to shoemaking
- Nomenclature of the last (the form on which shoes are made)
- Foot measurements and who they relate to the last
- Different types of footwear constructions
- Basic tools and functions
- Basic materials and components
- The steps involve in shoemaking (pattern-making, clicking, closing, lasting soling)
- A downloadable home study guide
- Establishing your business vision
- Developing your product
- Producing your product
- Market positioning
- Taking your products into the world
- My journey
- Mental toughness for the entrepreneur
 
WHAT'S INCLUDED:
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WHAT YOU NEED TO BRING:
- A creative, enthusiastic, adventurous and open spirit
 
DURATION:
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COST:
$25
 
BOOK TODAY, PARTICIPANTS ARE LIMITED